Fundraising Strategy Roadmap
#1. Angel Round Stage - FI.co/FundingLab: February - June 2020
Ad Industry & Angel Investors Fundraising Campaign: $30K at $750K valuation
Sustainable team for 4-6 months runway to build $5-10K MRR revenues by the end of 2020 from B2B Leads Retainer.
#2. Pre-Seed Stage: June - December 2020
Ad Industry & Angel Investors Fundraising Campaign: $70K at $1M valuation
Sustainable team for 9-12 months runway to build $20K MRR revenues by March 2021 from B2B Leads Retainer.
- To sustain the team for 1 year
- To build PR publicity campaigns
- To onboard 1000 Marketing & Advertising Agencies.
- To gain SEO rankings & 10 B2B Leads on daily basis @ average lead price = $140
- To open a US entity
- To build $10-15K MRR by November 2020
- To build momentum for Seed funding
#3. Seed Stage: January - June 2021
Equity Crowdfunding Campaign: $400K at $2.5M valuation
Sustainable team for 18 months runway to build $150K MRR revenues by 2022 from 2 rev streams: B2B Leads retainer & Marketplace commissions.
- To build in-house AdTech/Ad Delivery (SSP, DSP & Header Bidding).
- To build constant Content & PR coverage processes
- To enhance marketplace participants & retention by building Marketing & Ad Agency, Influencer, App, Brand/Company profiles
- Brands/SMEs: To onboard 0,05% of the market ~150K SMEs by 2022:
(more scalable than building
competative sales team)
- Publishers: To onboard 20K Websites, Apps, Influencers, Medias
- Advertisers: To onboard 100K Ad & Marketing Agencies, Brand CMOs, SMB & SME owners, Affiliate Marketers, Media Buyers freelancers
- Internal Ads Management team
- To grow global partnerships with local marketing & ad agencies leaders in 30+ capitals by 2022
- Build B2B Leads to Marketing Proposals Network
- B2B Leads Retainer by 2022: $100K MRR
- Marketplace Commissions by 2022: $50K/m